In the world of fashion, watches have assumed an absolutely new significance. There was a time when people wore watches mainly for keeping track of time. That was the time of mechanical watches which were wound manually to maintain the time. As time has elapsed, it was during the 1980's when the mechanical and hand wound watches made a transition to the electronic watches where the hands of the wrist watches moved on the basis of an electronic quartz. Wrist watches have undergone a massive transition from being an item of necessity to becoming an essential item as a fashion accessory. Wrist watches today are worn more as a status symbol rather than a time keeper. A fine watch exhibits the taste of the person wearing it. Watches worn both by men and women come in a variety of shapes and designs as well as various brands of watches.
Widespread Preference – Imported Watches
Over the years, there has been a perceptible increase in the demand for superior quality watches and particularly imported watches. In India, one of the major manufacturers of wrist watches was the nationalized Hindustan Machine Tools which introduced a large variety of watches for both men and women. These watches did not fare well in the Indian market since there was a widespread preference for world class watches from abroad. There were very few suppliers of imported watches in India and these became a rarity. Swiss watches are famous throughout the world since they have been engaged in the manufacture of internationally renowned watches for nearly two centuries and were widely acclaimed to be the "Timekeeper to the World".
Fossil and Omega Watches – Branded Watches in India
With the liberalization of imports by the Government, there has been a profusion of imported branded watches in the Indian market. Fossil watches, introduced in the early 1980's became extremely popular amongst men and women. They are considered to be a craze amongst the younger generation since they are stylish and heavy watches with steel cases. Fossil watchescome in a vast range of watches in a variety of shapes, sizes and colors.
The Fossil brand of watches is reasonably priced that are competitively priced to provide an ease of affordability to a majority of the people in India with a price range between Rs. 5000 to Rs. 13000. On the other hand, Omega watches have been acclaimed as one of the well known luxury watches in the world. Omega watches are prohibitively expensive and can only be bought by the elitists in the Indian society since the starting price of an Omega watch is at Rs. 1,75,000 and goes upwards to over Rs. 10,00,000/- which is an astronomical price and an unheard off price.
(Article source: http://www.articlesbase.com/fashion-articles/watches-a-symbol-of-fashion-6583543.html)
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